Lion of Flanders Il Magistrale coffee

After the Bom van Balen and Golden Greg, another cycling celebrity gets his own cycling coffee. In collaboration with coffee brand Il Magistrale, Johan Museeuw will launch his “Lion of Flanders” during Winterwarmte 2018 (23-25 November) in Oudenaarde. Introduction The introduction will take place in the Center Tour of Flanders where this coffee will also be served in the Peloton […]

World champions

The follow-up of our current top riders on wheels is assured. Especially when it depends on Remco Evenepoel (18), Bjorg Lambrecht (21) and Laurens De Plus (23). Together they are good for 4 (!) Medals at the World Championships in Innsbruck 2018. Op Thursday, November 15 may we, together with Cycling Story, receive these three young champions in the Tour of Flanders center. 

Things are going fast for ex-footballer Remco Evenepoel. Fresh Flandrien at the juniors. Who else? He won more than 3/4 of the races where he started. He won almost everything there was to win in his category. As an 18-year-old top talent, he will start next season as a neo-pro at Deceuninck-Quickstep.

Bjorg Lambrecht is known as a purebred climber. He already had a taste of the professional life in cycling at Lotto-Soudal last season. He took silver in the road race at the promises in Innsbruck, but also showed a glimpse of his climbing abilities in the Tour of Switzerland with the pros.

Laurens De Plus can hold its own both uphill and in a time trial. He was there when Greg Van Avermaet became Olympic champion in Rio (2016) and became world champion himself in the team time trial with Quickstep Floors in Innsbruck (2018) this year.

We are convinced that these men can explain it as well as they can cycle, so that promises ...

Would you like to be there? Then register quickly via or on 055 / 33.99.33.


  • Thursday November 15th
  • Doors open at 7.30 pm, start at 8 pm. (The brasserie is open all the time, so you can have a drink there beforehand.)
  • Participation fee: € 10 pp